Agenda

Conference

  • details8:00 a.m.–9:30 a.m.Guest Arrival and Registration

    Come early to the prestigious InterContinental Chicago O’Hare Hotel and enjoy a continental breakfast, while meeting experts from industry-leading companies and discussing with peers your latest marketing ventures.

  • details10:00 a.m.–10:30 a.m.Conference Opening Remarks

    Michael Flanagan, Chief Executive Officer at TMP Directional Marketing

  • details10:30 a.m.–11:30 a.m.TMPDM/comScore® Study Findings

    Gregg Stewart, Senior Vice President of Interactive at TMP Directional Marketing

    Serge Matta, Senior Vice President of Marketing Solutions at comScore

    As a our special guest, you will get a sneak peek at the latest TMPDM/comScore study on local search usage, which will provide the data necessary to refine your current marketing strategies as well as key findings for integration into future campaigns.

  • details11:30 a.m.–12:00 p.m.Idearc’s Super Search Strategy

    Dan Hight, Director of Performance Media Sales at Idearc

    Learn about Idearc's integrated advertising platforms and strategies that help you stand out in highly targeted local search results.

  • details12:00 p.m.–1:00 p.m.Lunch

    Enjoy a catered lunch and continue networking with fellow marketers.

  • details1:00 p.m.–2:00 p.m.What We Can Learn From Search

    Bill Tancer, General Manager of Global Research at Hitwise

    Delve deep into this enriching presentation that is sure to shed light on your local search marketing challenges, providing you with necessary insights to grow your business.

  • details2:00 p.m.–3:30 p.m.Search Engine Presentation

    Spencer Frasher, Manager of Classifieds and Local at Google

    Lem Lloyd, Vice President of Corporate Partnerships at Yahoo!

    Saleel Sathe, Director of Product Planning at Bing

    Hear the latest trends, techniques and innovative technologies that are impacting search engine marketing, so you can stay ahead of your competition with interactive lead generation.

  • details3:30 p.m.–3:45 p.m.Break

    Take a brief pause in the action. Come back refreshed and ready to hear industry leaders share ideas for enhancing your local search marketing.

  • details3:45 p.m.–4:45 p.m.What’s Next?

    Matt Booth, Senior Vice President of Local Media at The Kelsey Group

    Monica Ho, Vice President of Marketing at TMP Directional Marketing

    After you’ve heard the latest in local search marketing, this powerful presentation will tie everything together and help jumpstart you to the next step.

  • details4:45 p.m.–5:00 p.m.Conference Wrap Up

    Michael Flanagan, Chief Executive Officer at TMP Directional Marketing

  • Reception

  • details5:30 p.m.Shuttle to Event

    Enjoy free shuttle service to Sheffield Baseball Club near Wrigley Field, where you will enjoy complimentary food and beverages in the All-Star Suite.

  • details7:00 p.m.Game Starts

    Get a rooftop view of the Chicago Cubs battling division rival Pittsburgh Pirates at Wrigley Field.